Hinjuese Technology (Suzhou) Co., Ltd. is an outdoor sports technology company that specializes in the development of artificial lures and fishing tackle for lure fishing, as well as organizing lure fishing events. Currently, the company primarily targets the international market with an emphasis on Oriental aesthetics as its brand identity. The company's self-developed and designed "Guochao Guofeng" series of lifelike lures have received consistent praise and acclaim from overseas fishing enthusiasts in countries such as Japan, Singapore, and Europe and America. The combination of preserving and promoting Eastern culture with modern lure fishing fashion has brought a fresh perspective and gained popularity, particularly among young lure fishing enthusiasts.
The initial purpose of the Hinjuese brand was to work for the love of the hobby! We are a group of lure fishing enthusiasts from various industries, including IT, finance, technology, manufacturing, and design. We have all turned our passion for lure fishing into our careers. We are a group of "Hinjuese" (meaning "fierce characters" in Chinese) who have brought creativity and success to our pursuits. Hobbies never fade away, and careers can continue to flourish.
The Hinjuese brand of lifelike lures consists of eleven major series. Each product undergoes numerous stages of hand drawing, modeling, 3D printing, customized mold production, elimination of defects, product testing, angler evaluations, and finally, launch. Every product is a masterpiece with exquisite appearance, embossed patterns, swimming structures fine-tuned to adapt to different water layers, and components sourced from top-tier manufacturers. Every detail reflects our meticulous attitude and confidence. We are not just designers; we are also enthusiasts.
We prioritize environmental protection and are committed to public welfare. From the initial stages of product design, we focus on minimizing the impact on water bodies and extensively use eco-friendly materials to promote harmony between humans and nature. Additionally, we have established the "Public Welfare Lifesaving Stake Program," which gradually covers most fishing areas across the country as our sales and service network expands. In the future, you will find our public welfare lifesaving stakes set up within the radius of fishing activities, thanks to our collective efforts. Let us ensure a safer environment while enjoying recreational fishing and provide security for more people.